About
In the bustling heart of Vienna, amidst the gentle clatter of coffee cups and the soft murmur of conversation, Jana and Natalie's paths crossed for the first time.
It was an encounter that was meant to be brief, a simple coffee meeting between two professionals in the wedding industry. Yet, from the moment they began to share their thoughts, vision and dreams, it was clear that this was the beginning of something extraordinary.
Both Jana and Natalie harbored a deep passion for reimagining the traditional wedding narrative. They spoke with enthusiasm about the potential for weddings to break free from the confines of convention and to truly reflect the unique stories and personalities of couples. As their conversation flowed, ideas sparked between them, and it was as if they had known each other for years.
The seeds of an extraordinary project were sown that day – a new concept designed to redefine the very essence of wedding editorials.
The concept, aptly named "redefine," was born from the collective desire of Jana and Natalie to challenge the status quo and to create a space for creativity and innovation in the wedding industry.
Fueled by their shared vision, Jana and Natalie set out to make their dream a reality. They knew that to truly transform the landscape of wedding editorials, they would need to bring together a team of like-minded creatives.
COLLABORATIONs,
Co-Creations & Networking
From the outset, "redefine" was envisioned as a collaborative endeavor, a platform where photographers, designers, florists, and other wedding industry professionals come together to share ideas, challenge each other, and ultimately, create something truly unique and reflective of the couples they serve.
Jana and Natalie's approach is grounded in the belief that collaboration is the key to innovation. By inviting a diverse group of creatives to join their project, they aim to foster a community that thrives on mutual inspiration and support.
Together, they crafted a curriculum that would empower other professionals to explore new ideas, to push boundaries, and to tell stories in new and unique ways.
"re:define" is envisioned to be a movement, a testament to the magic that happens when creative minds come together with a shared vision. And it all began with a simple coffee meeting that turned out to be anything but ordinary.
Vendors & Brands
we Love
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Carissimo Letterpress
Stationery Design & Printing
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Ritual Unions
Bridal Couture
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Hana Holdener
Floral & Wedding Design
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Elfenkleid
Bridal Couture
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Eliv Rosenkranz
Handmade Paper & Wedding Stationery
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Jeonga Choi / Kj Atelier
Bridal Jewellery & Accessoires
2 Creatives, 1 Passion,
countless Ideas…
That’s us.
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Jana, the visionary founder behind FINE MOMENTS weddings and events in Vienna, embodies the essence of creativity and personal touch in the world of wedding design and event planning. With a rich background in communications, design and psychology, Jana has carved a niche in crafting bespoke wedding and event experiences that go beyond the conventional. Her flair for storytelling, design and creativity, combined with her dedication to detail and the belief that every event is a canvas for unique stories, surprises, and lasting memories, has set her apart as a distinguished event and wedding designer.
Her passion for creating moments that resonate on a personal level with her clients is evident in her work, which is always imbued with creativity and a keen sense of individuality to perfectly match the personalities and desires of those she works with, resulting in truly personalized and unique concepts. Her modern yet timeless, detail-oriented style, and her ability to create one-of-a-kind concepts showcase not just her expertise in event design, but also her commitment to making every celebration unique. Jana’s work is a testament to her belief that the essence of a memorable event lies in the details and the stories it tells.
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Natalie, the co-founder of HEA Wedding & Event Design, is a beacon of creativity and passion in the world of weddings and events. Since establishing HEA in 2017 she has been at the forefront of transforming ordinary spaces into breathtaking scenes straight out of a magazine.
Inspired by fashion and bespoke architecture, Natalie brings a unique perspective to event design, seamlessly blending elegance with innovation. Natalie’s keen eye for detail and her ability to anticipate the latest trends have made HEA a sought-after name for those looking to bring a high level of sophistication and uniqueness to their events. Her work is not just about aesthetics; it’s about creating an experience, a memory that will last a lifetime for her clients.
Community
over Competition -
Let’s redefine
creative collaborations.
Let's connect
Let's connect
If you're interested in a collaboration and want to become part of the redefine community, then don't hesitate to get in touch. We're always on the lookout for amazing collaborators and creatives to work with.