VIENNA

EDITORIAL EXPERIENCE

Capturing Love's Timeless Narrative

an Editorial Wedding Photography Workshop

May 20-21, 2024

Create your dream

portfolio

to attract your ideal clients

welcome

…to the gateway of transforming your passion for photography into the art of telling stories. Our re:define Editorial Experience is designed for photographers who aspire to elevate their craft to a realm where every snapshot is a piece of a larger, captivating narrative. This workshop isn't just about taking beautiful photos; it's about telling the unique story of each event or project, in a style that combines the elegance of editorial fashion with the intimacy and emotion of wedding photography.

For creative storytellers, photographers and videographers who love the world of weddings, romance, high-end fashion and bespoke architecture. We are giving importance to the open and honest community of like-minded creative professionals.

Immerse yourself in this curated experience that will leave your creativity invigorated.

Our Vision

In an era where conformity often overshadows creativity, daring to be different isn't just an option – it's a necessity for those aiming to stand out.

The call to "forget the standard and try new, be brave and unconventional, redefine your portfolio" is more than just advice; it's a bold declaration of independence in the creative and professional world.

It's about breaking free from the chains of the ordinary, pushing boundaries, and embracing the unique facets of your personal and professional identity. Redefining your portfolio demands a fearless approach to innovation.

This means experimenting and integrating diverse skills and experiences. It's about creating a blend of work that not only showcases your abilities but also reflects your individuality. It's all about continuously learning, adapting, and evolving. Remember, the goal isn't to simply be different, but to be authentically you. In doing so, you don't just redefine your portfolio; you redefine the very essence of what it means to be a creator, an innovator, and a visionary in a world that thirsts for genuine originality.

Our Locations

Vienna

Vienna, Austria's imperial capital, is a city where the elegance of the past and the vibrancy of the present blend seamlessly, creating a perfect backdrop for wedding photography. This city, rich in culture and history, offers an array of stunning locations that can make any wedding photo shoot feel like a page out of a fairy tale.

One of the reasons wedding photography in Vienna stands out is the city's diverse architectural styles. Beyond its physical beauty, Vienna's ambiance plays a significant role in why wedding photography here is so captivating. The combination of Vienna's scenic diversity, rich cultural heritage, and the magical atmosphere that seems to hover over the city, ensures that wedding photos taken here are not just pictures, but a treasure trove of memories that embody the essence of romance and elegance

Reaktor

The REAKTOR, a gem of late classicist-historic architecture, boasts a rich tapestry of history that stretches back over a century to its original incarnation as the Grand Etablissement Gschwandner. In a thoughtful nod to its storied past, the building underwent a meticulous restoration in 2017. This renovation carefully married the historic elegance of the structure with cutting-edge technical infrastructure, integrating these modern elements in such a way that they could be reversed, preserving the integrity of the original architecture.

The architectural marvel that is the REAKTOR is composed of three halls, each a testament to the eras they were constructed in, reflecting the evolution of design through time.

1,5 DAYS. 3 EDITORIALS.

1 EXPERIENCE.

  • As the late afternoon sun begins its gentle descent towards the horizon, it casts a golden hue over Vienna, transforming the center not a living canvas of light and shadow.

    DAY 1 // IN THE HEART OF VIENNA

  • The Reaktor, known for its innovative and dynamic environment, serves as the perfect backdrop for an editorial that seeks to push the boundaries of creativity and technology.

    The modern aspect of this editorial can be captured through sleek, minimalist designs that emphasize clean lines and a natural color palette. This approach not only reflects the cutting-edge nature of the Reaktor but also puts a spotlight on the editorial content, allowing it to shine without competing with overly busy backgrounds.

    For this editorial we are tapping into current trends and themes that resonate with today's audience.

    DAY 2 // REAKTOR

  • To infuse this editorial with an eclectic vibe, consider leveraging bold, vibrant colors in strategic places to energize the layout and captivate your audience.

    Set against the backdrop of the Reaktor, an editorial that combines modern design, contemporary themes, and an unusual atmosphere has the potential to not only captivate, engage and inspire its audience.

    DAY 2 // REAKTOR

Our Co-Creators

FOR THE VIENNA EXPERIENCE

For our Vienna Experience, we assembled a team of extraordinary wedding professionals and creatives, uniting their talents to transform these Content Days into a true Editorial Experience.

The talented and self-driven team of wedding industry professionals behind these Editorial Days are coming together to tailor unique wedding and editorial concepts and ideas to provide you as a photographer/videographer with the opportunity to achieve your vision.

At the forefront of our experience are two industry professionals whose combined expertise and vision promises wedding visual storytelling at its best: Melanie Nedelko and Hana Holdener.

Melanie Nedelko, a photographer renowned for her emotive storytelling brings an extensive background and a nuanced perspective to the art of photography. Her approach transcends traditional imagery, aiming to preserve the moments of joy and the inherent beauty in each wedding day. Melanie's ability to capture moments with authenticity and her timeless approach to photography and storytelling made her the perfect addition to the re:define team. Renowned for her contributions to leading wedding publications, she will help guide you through the intricacies of styling, lighting, and composing shots that speak volumes and will let you in on how to tell a story in your own unique way.

Complementing the visual re:define narrative perfectly is Hana Holdener, a floral designer whose artistry transforms spaces into ethereal settings. Hana's mastery over the language of flowers, coupled with her understanding of color, texture, trends and composition, ensures that each photograph and video captures not just a moment, but a story woven with the threads of natural beauty.

What to expecT

AT OUR EXPERIENCE

Our goal is that your re:define-experience is top level in creativity efficiency and productivity. There will be different setups for our editorials, featuring different concepts, models and styles. You will be split into smaller groups and will take turns to shoot each setup as you please. Each person will also have time to personally direct the models. Our main goal is that you go home with a complete, brand-new portfolio and beautiful stories to tell.

Our vision is to create an environment where creativity knows no bounds, where every shot, every arrangement, and every moment is infused with meaning and emotion. By fostering a space for creativity, innovation, and connection, we aim to redefine what it means to be a storyteller in today's world, ensuring that each participant leaves with not just enhanced skills and a refined portfolio, but a renewed passion for their art.

Let's redefine weddings together, turning fleeting moments into eternal stories.

Your Investment
& what you’ll get…

Embarking on a journey to refine your wedding photography skills and portfolio? You're in the right place. Imagine a workshop that doesn't just talk at you, but immerses you in the very essence of creativity. This isn't about sitting back; it's about engaging, doing, and redefining.

It's for the passionate, the curious, and the aspiring professionals who are ready to dive deeper into the art and business of wedding photography. With hands-on sessions and talks (in English or German) led by talented and experienced industry professionals, you'll not only get a chance to elevate your portfolio but also gain insights into the nuanced art of storytelling through your lens.

Networking? We've got it covered. You'll connect with a community of like-minded photographers and industry insiders, opening doors to collaborations and opportunities that could redefine your career. Plus, with access to professional models, expert talks, and a variety of shooting scenarios, your portfolio is about to get a major upgrade. Prepare to be inspired, challenged, and transformed. Welcome to a Content Experience where your investment truly pays off, not just in skill, but in experience and connections that last a lifetime.

  • Capture breathtaking images in the vibrant city life of and refine your skills amidst its golden hue over Vienna.

    Female model or model couple, shoot time approx. 4.30 - 6.00 pm, meeting location TBA.

  • Hands-On Shooting in the Opulent Grounds of the REAKTOR.
    Different Editorial Themes and Settings (“Bold Vibrance” & “Modern Minimalism”) in an absolutely unique location: The architectural marvel that is the REAKTOR is composed of three halls, each a testament to the eras they were constructed in, reflecting the evolution of design through time.

    Open doors at 9.30 am - end 6.00pm

    Location: 17th district of Vienna. Details announced to our creative community two weeks in advance.

  • We collaborate with professional models/or modle couple in exclusive photoshoot scenarios, ensuring a diverse and captivating range of images.

  • Integrating an Apero-style pre-dinner into the LIVE experience with guests enhances the overall experience by giving you the opportunity of capturing authentic emotions at a deeper level. As the “guests” mingle and enjoy the “Apero”, you have the opportunity to capture the essence of their interactions, mirroring the authentic atmosphere of a genuine wedding dinner. This not only enriches the storytelling but also makes the experience more immersive and realistic.

  • You have the unique opportunity to engage and connect with and be guided through the Experience with hands-on advice by a creative team of wedding industry professionals

    Photography expert Melanie from MELANIE NEDELKO, floral designer Hana from HANA HOLDENER, wedding & event designers and re:define founders/creative directors Jana from FINE MOMENTS & Natalie from HEA Wedding & event design.

    Ask questions and discuss specific challenges you face in your photographic endeavors and during weddings and events.

  • Discover the art of Flatlay photography, including know-how, tips, and tricks to perfect this style. This addition ensures you leave with a well-rounded skill set, ready to elevate your photography to new heights and elevate your portfolio.

  • We delve into essential brand strategy and positioning tips and what can be done to attract your target group. It’s all about personal branding, storytelling and how to uniquely position yourself for maximum appeal and engagement.

  • Get ready for specially crafted 'Behind The Scenes' content, showcasing BTS images and videos handpicked by our team of experts. Collaborating with the renowned @gradiscaportentofotografica from Italy, we offer you and your audience a look behind the curtain that truly encapsulates the essence of the “experience behind the experience”: images and videos capturing all the behind-the-scenes content featuring you in action.

  • Connecting with and talking to the creative Community of Photographers not only provides valuable learnings but also inspires creativity and innovation, encouraging participants to explore new perspectives and push the boundaries of their work.

  • In an industry where personal referrals and reputation are key, these connections can make all the difference in achieving long-term success. Don´t miss out on this networking opportunity.

  • We spare no effort to feast you… Drinks, healthy snacks & a veggie Lunch are included on Day 2.

  • Your chance to ask questions and gain further insights from our experts and your peers.

The “Vienna Editorial Experience”


€ 1.975

including taxes

…Our Special Offer

€ 1.777

for the First 5 Participants

YOUR

Editorial EXPERIENCE

re:define is a space where all your creative dreams can come to life.

You'll gain hands-on experience in creating a portfolio that not only showcases beautiful moments but tells a compelling story that resonates with viewers and clients alike.

Join us in this journey to master the art of wedding photography. Whether you're looking to refine your style, expand your portfolio, or simply immerse yourself in the beauty of storytelling through images, this workshop is your stepping stone. Engage with fellow photographers, collaborate on projects, and receive personalized feedback to propel your career to new heights.

Be Part of Our

Editorial ExPerience in

VIENNA

20-21 May 2024

RE:ADY?

Register now to secure your spot in this transformative experience.